0330 160 7700
9am - 7pm


0330 160 7700
9am - 7pm

Italian Riviera

Save £50pp until 14th February - just use our promo code JANSH8 when booking

Plus a low deposit of only £79pp*

A taste of 'la dolce vita' on the coast of Liguria

One of the best-known resorts on the Italian Riviera dei Fiori (Riviera of Flowers), Alassio has been a hideaway for discerning British visitors for years. Set on a sweeping bay beside the blue waters of the Mediterranean, Alassio effortlessly combines a relaxed, restful atmosphere with a range of interesting activities for the energetic and young at heart.

Italian Riviera Holiday Highlights

  • Choose from a range of three- and four-star Italian Riviera hotels
  • Stroll along the promenade to Alassio's tiny port and colourful old town
  • Sunny days at the beach and warm evenings dining al fresco
  • The chance to join optional excursions to Santa Marguerita and Portofino, glittering Monte Carlo or the villages of the Cinque Terre

What does the price include?

  • Seven nights' accommodation in one of our carefully chosen Italian Riviera hotels
  • Return flights from your chosen UK airport to Nice
  • Return airport-to-hotel transfers
  • The services of a friendly, experienced resort-based Manager

Single rooms are available for a supplement

Must try: Pesto bianco. Less famous than its cousin, pesto alla genovese, but no less delicious, this paste of walnuts olive oil and ricotta is traditionally served with fresh pasta.
Fascinating fact: Visits to Alassio by a host of celebrities - from Earnest Hemingway and Charlie Chaplin to Anita Ekberg and Max Biaggi.

Your Base: Italian Riviera Hotels in Alassio

The Italian Riviera is a perfect location for a relaxing holiday, and each of the hotels we offer has been selected to reveal the very best that the Riviera dei Fiori (Riviera of Flowers) has to offer.


Alassio's superb sandy beach is a magnet for sun-worshippers and water-sport enthusiasts, but the resort has much more to offer than that. Stroll along the seafront promenade and pier, around the shops, gelaterie and cafes of its old town, or through its delightful formal gardens and galleries. Fishing and sightseeing boat trips leave from the pier, golf is available at the nearby course. Further afield, but still within easy reach, you'll find San Remo and bustling Ventimiglia both waiting to be explored.

Optional Excursions

Those wishing to explore will have the chance to join a range of optional excursions (listed below), which will be offered on specific days during your stay. Simply select your chosen excursion(s) from the list when booking.

Portofino tour

Explore the beautiful Ligurian coast, where elegant Santa Margherita Ligure lies at the eastern end of the Portofino headland. Spend some time exploring the resort, then perhaps take a boat trip along the coast to discover its ultra-chic neighbour Portofino, which despite the glitz and the glamour, remains one of the Mediterranean's most idyllic settings.

Monte Carlo tour

Travel along the breathtaking Moyenne Corniche into Monaco and on to Monte Carlo. This exclusive playground of the stars runs along the coast between the Grimaldi Forum and the Prince's Palace atop the monolithic Rocher de Monaco. Try your luck in the famous Casino, treat yourself to a drink at the elegant Hotel de Paris, or wander around the harbour admiring the luxurious yachts moored there.

Cinque Terre tour

Head to the Ligurian coast, and to the stunning stretch between the resort-town of Levanto and the port-city of La Spezia known as Cinque Terre (the Five Lands) after a quintet of ancient villages that is squeezed into a series of tiny coves and surrounded by vineyards. You'll enjoy scenic views of the working fishing villages, and marvel at the colourfully painted jumble of houses that can be seen adorning the cliffs.

Hotel Toscana ★★★★

Just two minutes from the beach and very close to the resort centre, this welcoming hotel is run by a Tuscan family, the Mantellassis.

Hotel Garden ★★★

This bright and airy hotel stands in a quiet residential area about 350 yards uphill from the beachfront, and close to the resort centre.

Hotel Tirreno ★★★

Located on the seafront in the old fishermen's quarter, this delightful hotel has been recently refurbished, and offers easy access to Alassio's port and old town.

Hotel Adler ★★★

Just 400 yards from the seashore and a five-minute walk from the long lane of Alassio's Budello, this centrally located, family-owned hotel offers a warm welcome.

Further Information

Hotel transfer times

The transfer time from the airport to your hotel is approximately two hours.

Combining hotel transfers

We sometimes need to combine transfers to and from your hotel. We always try to keep any wait to a minimum, but you may be asked to wait at the airport for up to an hour, while other incoming flights arrive, before the transfer to your hotel. Similarly, we may need to transfer you back to the airport up to three hours before your flight home departs.

Meals in Italy

Guests on half-board arrangements will be served a three-course evening meal, and can expect a first course of traditional pasta or soup, a main meat or fish course accompanied by one or two types of vegetable, and a simple dessert of fruit, cake or Italian ice cream. Breakfasts will usually consist of bread rolls, jam, cereal, ham, cheese, fruit juice, tea and coffee. Menus will vary from hotel to hotel, but choice will be more limited than in a normal restaurant. In some instances, individual guests who have booked with the hotel independently may be offered a different menu from those who are staying at the hotel as part of a package tour.

Entrance fees

Since some attractions visited offer free admission to visitors at certain times of year, we do not include entrance fees. These will be payable locally where applicable. This applies to excursions that are included in the price of your holiday and to excursions booked as optional extras.

Special requirements

If you have notified us of any special requirements, please check that they have been noted and acknowledged. This is especially important with any dietary needs you may have.

Disabled access

The majority of our tours involve a certain amount of walking, including a short walk from the coach stop to the town, attraction or venue you're visiting. If you are bringing a wheelchair, please let us know at the time of booking so that appropriate arrangements can be made.

Italian hotel room tax

Some regions of Italy have introduced a room tax of between 1 € and 3 € per person per night, payable directly by the guest to the hotel on check-out. You will be advised by your Tour Manager in resort if a particular hotel is implementing this charge.

Airport development fees

An Airport Development Fee has been introduced at a few UK Airports. You will be required to pay this charge at the following airports prior to checking in for your flight: Blackpool, Durham Tees Valley, Newquay and Norwich. The amount varies from airport to airport, but it is generally between £5 and £10 per person. Please visit the airport's website for further information.

Itinerary changes

Occasionally, for operational reasons, we may have to change the order of the excursions on your holiday. The final day-by-day itinerary will be confirmed on your Final Travel Documents, which you will receive approximately three weeks prior to your departure.

Foreign Office Travel Advice

Visit to find out the latest Foreign And Commonwealth Office travel advice for your holiday destination, as well as information about passports and visas.

*The £50 discount offer applies to new bookings on European air-inclusive holidays (excluding UK, Jersey, Isle of Man, Lapland & Concert Breaks) made between 28th December 2017 and 14th February 2018 (inclusive). Prices shown when booking do not include the discount. The discount will be applied to your booking once the promo code (JANSH8) has been entered and will be confirmed before purchase.

Low deposit of £79pp applies to new bookings made between 28th December 2017 and 31st March 2018 (inclusive) only. This offer applies to flight-inclusive holidays only and excludes Lapland, Andre Rieu in Maastricht, Andre Rieu in Vienna, Deep South Rhythms, New Orleans & Caribbean Cruise, Five-Star Alaska Cruise & the Canadian Rockies, Canada's Rocky Mountaineer(TM), the Seychelles Island Cruise, Darjeeling & Bhutan - The Last Himalayan Kingdom, Classic South Africa, Under African Skies, Cape Town, the Garden Route & Big Five Safaris, Peru - Lake Titicaca to Machu Picchu, and fly-cruises on board Magellan and Columbus. All offers are subject to availability and may be withdrawn at any time.