Peatlands Partnership
Since 2024, thanks to our valued customers choosing to travel with us, we've contributed over £86,000 to vital peatland restoration projects.
Now we're going further. Through a partnership with the National Landscapes Association, every customer who travels with us helps fund conservation and restoration work across the UK.
As part of our ongoing Travel for Good initiative, we've been supporting the restoration of damaged peatlands across the UK since 2024, and our expanded partnership will extend the reach of this work to more of the UK's most important landscapes.
Peatlands play a vital role for both people and the planet. This nature recovery work reduces the carbon released into the atmosphere from damaged peat, and stores carbon within healthy, revegetated peatland.
- Peatlands are the UK's 'national rainforests': our largest natural carbon store and crucial in tackling climate change.
- When peat is damaged, it releases carbon instead of capturing it, and degraded peatlands account for around 4% of the UK's greenhouse gas emissions.
- Restoring peatlands doesn't just cut carbon emissions. It helps prevent flooding, reduces wildfire risk, improves water quality and provides a safe haven for some of our rarest and most threatened species.
Helping to protect ancient landscapes for nature, climate and future generations
Since 2024, we've donated over £86,000 to the North Pennines National Landscape team's peatland restoration programme.
Our support is helping to continue this extensive programme, with an area four times the size of Newcastle now under restoration.
This year, we expanded Travel for Good with a new National Landscapes Association partnership, funding restoration work for every customer.
In July 2026, members of Newmarket Holidays team visited the National Landscapes Association to see this vital restoration work first-hand.
Thoughts from Rasme Ozdemir, Head of Service & Sustainability
"Travel has an extraordinary power to connect people with the world, and with that comes a responsibility to protect it.
Our expanded partnership with the National Landscapes Association means that for every customer who travels with us, we're actively funding the restoration of some of the UK's most important landscapes."
Thoughts from our CEO, Niel Alobaidi
“We're hugely proud to be supporting the restoration of damaged peatlands across the UK.
Not only is peatland important for wildlife, but it also represents a huge carbon store, so is essential in efforts to tackle climate change. As such, we are really grateful for this opportunity to be able to directly support the continuing restoration of these areas, which provides an immediate benefit in terms of reducing emissions, as well as a wide range of additional benefits to society.
Supporting this work is just one strand of our company-wide Travel for Good strategy. We are also focused on reducing our own carbon footprint by conducting a carbon audit of our business to identify where we, our partners and suppliers can reduce our own emissions, and we are also working closely with all our partners to ensure that we increasingly support local suppliers, and that our holidays make a positive contribution to local communities within all our destinations."