Staff Stories: Memories made in Morocco with Joe
We go behind the scenes on one of our most popular tours, Imperial Cities of Morocco & the Sahara Desert, with Joe, our content marketing executive.
While it may not be a go-to destination for many travellers, Morocco’s rich blend of culinary highlights, cultural experiences and breath-taking sights make the ideal choice for a taste of something totally different. From Rabat’s royal treasures to the Sahara’s exquisite gold-sand landscapes, the sheer diversity of this delightful country keeps our customers coming back every single year.
We recently caught up with Joe, our content marketing executive, who recently travelled with us on our Imperial Cities of Morocco & Sahara Desert tour. After returning, he gave us a few exclusive insights into what makes the country so special. As a first-time visitor, we got his first impressions, his personal highlights, and a few top tips for making the most of your time in North Africa.
What was a wish-list moment of your trip?
There are almost too many to choose from, but if I had to pick a single experience, it’d be our evening out in the Sahara. Watching the sun go down over the desert dunes as the sand glowed orange was truly spectacular! Other honourable mentions include the Hassan II Mosque in Casablanca, which really took our breath away, and the bustle of Marrakesh’s Jemaa el Fna.
How did this trip change the way you see the destination?
I’m not sure what I expected leading up to the trip, but from the moment we arrived in Marrakesh, it totally upended any preconceptions I might have had – and all in a positive way! The temperature was actually quite comfortable, despite reaching 40°C on some days. In the imperial cities, the streets were immaculate and there’s a real pride in the communities that live there. In some ways, it feels like stepping back through time, but I feel like that adds to the charm and authenticity of each town.
Was there an unexpected experience that turned out to be a highlight of the trip?
Not unexpected as such, but one of the most memorable and enjoyable parts of our trip was being hosted by local families. Each time, I felt that it gave our group a taste of the ‘real’ Morocco, away from the more touristy areas. In conversation with our hosts, we learnt about Darija (Moroccan Arabic), the traditions, and customs of local people, and what goes into the foods we were eating. They were all so friendly and welcoming, too.
Who do you think would absolutely love this destination, and why?
We had such a mix of people on our tour that it’s hard to pin down a single group. I’d say if you’re interested in something completely different, with unforgettable sights and delightful food, then this is the tour for you. History and culture buffs will also enjoy the country’s rich blend of cultural influences with Roman ruins, French-inspired cuisine, and Berber communities combining to create something truly memorable.
Did any of the hotels or experiences stand out?
While all of our hotels were of a high standard, Fes’ Hotel les Merinides offered the best blend of immersion and comfort. Overlooking the city’s lively Medina, the views from the hotel were faultless, and we were close enough to the city that we heard celebratory music and calls to prayer in the evening. The rooms and common areas were also extremely comfortable, and the hotel staff couldn’t do more for us. Overall, a really positive experience!
What local dishes or culinary moments wowed you the most?
While tagine has my heart, our visit to a local house in Fes was a real stand-out. We were serenaded with a traditional song and dance from our hosts, before settling in for a feast of Moroccan dishes, including salads, pastillas, and traditional sweets. At the end of the meal, we were invited up to dance with the hosts.
What cultural traditions or local encounters added something special to your journey?
The welcome we received at the hotels made each day feel special. From relaxing with some fresh mint tea on arrival in Rabat to being serenaded by traditional Berber songs in Dadés, they just added another element to the experience. Another big highlight for me was passing through the souks in Fes. The buzz of shopkeepers selling their wares, the unique architecture of each section, and the wide array of goods on offer made for an interesting experience.
What new insights or practical tips would you share to help others plan the perfect trip here?
Be aware of the tipping culture in Morocco – while it isn’t as enforced as destinations like the USA, offering a little extra at the end of a meal or tour is customary and goes a long way towards fostering positive experiences. Cash is also widely used, more than card in some places, so it’s well worth spending a little more time exchanging currency before you even leave the airport.
If you could sum up the feeling of this place in one word, what would it be?
Timeless!
Would you go back, and if so, what would you do next time?
Absolutely, I feel like we’ve had the perfect introduction to Morocco. If I were returning, I’d like to spend more time in each city, particularly Rabat and Fes, so I’d probably focus on the north of the country and step off the beaten path a bit more.
Make your own Moroccan memories with Newmarket Holidays
Whether it’s your first time in Africa or your fifth, wish-list moments are waiting to be uncovered across this remarkable nation. For further information on what to expect from our itinerary, or to book your Moroccan adventure, give one of our friendly holiday planners a call today. If you’ve already got your eye on another holiday hotspot, why not check our full range of worldwide itineraries on our dedicated destinations page?
